Vision:
      The Company of  First Choice for Customers and Partners of Wire and Aluminium.

Mission:

       Strenghthen Companny leadership in the Manufacturing and Marketing of Wire,Cables and Aluminium.To have a Strong Presence in the Engineering Products Market while Retaining the Option to Participate in other Profitable Business.
     
       To Assist in the Socio Economic Development of PAKISTAN by being Good Corporate Citizens.